Writing White Papers

                     

Course link: https://www.linkedin.com/learning/writing-white-papers

Internal Quiz Writing White Papers

Question 1 of 4
Which topics would be the best candidate for a white paper?
an opportunity for buying surplus parts for steering systems
a faster, cheaper, data-storage medium
a revolutionary pollution-reduction method
a promotional offer on last year’s automobiles

a revolutionary pollution-reduction method

Question 2 of 4
From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?
A sales brochure is more concerned with economic factors than a white paper.
The white paper focuses more on a single issue or product than a sales brochure.
A white paper appears to be more analytical and impartial than a sales brochure.
A sales brochure appears more honest and trustworthy than a white paper.

A white paper appears to be more analytical and impartial than a sales brochure.

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Question 3 of 4
Which paper would engage most readers from beginning to end in a lengthy white paper?
“Sorghum Harvests for 2012-2018”
“How to Install Horseshoe Cable Fasteners”
“High-performance sports car price guide 2019 “
“Global Water Quality in the Next Decade”

“How to Install Horseshoe Cable Fasteners”

Question 4 of 4
How might you manage the process of polishing a draft?
Read the draft multiple times.
Use a checklist.
Employ an outside editor.
Run a spell checker.

Use a checklist.

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Final Exam

Question 1 of 5
A stakeholder who is quoted in a paper should be given the opportunity to review _.

the section containing the quotation
the quotation only
the quotation and the executive summary
the entire white paper
a) the section containing the quotation


Question 2 of 5
How can you avoid discontinuities in style when incorporating outside materials?

Limit the outside material to footnotes or sidebars.
Present all graphics in an appendix.
Incorporate materials with explanatory text rather than just graphics.
Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
d) Adapt the materials to your paper’s need, and avoid just copying content from outside materials.

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Question 3 of 5
What should be the focus of the introductory part of a white paper?

Develop engagement with the reader.
Identify solutions for the reader.
Strive to make a sale with the reader.
Present background data to the reader.

a) Develop engagement with the reader.


Question 4 of 5
What graphics type should you use sparingly in white paper?

company-related graphics
informational graphics
graphical text elements
illustrational graphics
a) company-related graphics

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Question 5 of 5
What is the main benefit of studying examples of white papers in your area of expertise?

You can learn how to format content listings and titles.
You can understand acceptable variations in paper length
You can find suitable examples that fit your purpose.
You can find the accepted format standard in your area.
c) You can find suitable examples that fit your purpose.

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